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Teen Vogue teams up with Me Girl for new mobile game: Teen Vogue Me Girl

Teen Vogue Launches Branded Mobile Game: Teen Vogue Me Girl

New York, NY—February 5, 2012

Teen Vogue—the number one source of fashion and beauty news for style-conscious teens and 20-somethings everywhere— announces today the launch of an exclusive TEEN VOGUE edition of the mobile game Me Girl, available for free on The Apple App Store, the Amazon App Store and Google Play.

Teen Vogue Me Girl is the first 3D fashion role-play game from Teen Vogue, a unique collaboration with mobile game company Frenzoo, creators of the hit Me Girl™ series. Inspired by the successful mobile game Style Me Girl™, the new Teen Vogue edition simulates the experiences of real-life fashion interns.  Players work their way through virtual assignments styling models, editors, and celebrities for magazine layouts, cover shoots, red-carpet events, and more.  The game features a virtual replica of the Teen Vogue fashion closet, complete with custom-created 3D items curated by the brand’s editors and based on current fashion and beauty trends.  As each new styling challenge is achieved, players are rewarded with new trending fashions, achieve status, titles and in-game currency. At launch, there will be 10 assignment levels, with new assignments arriving frequently.

Teen Vogue represents a multi-platform millennial generation, and gaming is a medium we have had our eye on for a few years now.  The growing trend of young female gamers is exploding, especially on mobile devices, and the timing was finally right for us to expand into the space” says Teen Vogue Editor-In-Chief, Amy Astley. “Since our audience is also incredibly career focused, we wanted our game to have elements of fashion and career, and this game encompasses both. Teen Vogue’s audience is extremely mobile-savvy, always on their smartphones and tablets so we wanted a way to reach them on a new and exciting media platform with a product that is fun and true to our brand.

"Our mission with Me Girl™ is to create personal, playful and inspirational experiences.  We’re thrilled to work with Teen Vogue to bring this exciting fashion game to life” says Frenzoo CEO, Simon Newstead.

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Teen Vogue Me Girl Features Include:

  • SEE the actual Teen Vogue Fashion Closet
  • STYLE your own avatar for realistic Teen Vogue assignments.
  • SHOP virtual fashions in the latest trends curated by Teen Vogue editors.
  • SHARE photo shoot images on Facebook and Twitter.
  • SHOW OFF styling skills with players around the world.
  • SEASONS updated regularly – every month new assignments to play.
  • FREE to download and play

Download links:

Apple App Store

Google Play

Amazon

Images and screenshot

Press pack

About Teen Vogue
Teen Vogue, a Condé Nast publication, a division of Advance Publications, which operates in 25 countries, is the number one source of fashion and beauty news for style-conscious teens and 20-somethings everywhere. In the United States, Condé Nast publishes 18 consumer magazines, two trade publications, and 27 websites that garner international acclaim and unparalleled consumer engagement. The Teen Vogue brand brings the sophistication and authority of Vogue to a new generation of savvy young women who desire to be on the cutting edge of fashion, beauty, and culture. Launched in February 2003, Teen Vogue publishes ten issues a year and has a circulation of more than 1,000,000 readers.

About Frenzoo
Frenzoo is a mobile game startup creating a new class of 3D lifestyle games for girls and women. The company’s offerings include the hit Me Girl™ series, enjoyed by millions around the world. The company is backed by Ambient Sound Investments, an early stage venture firm supported by the founding engineers of Skype, as well as Siemer Ventures, K5 Ventures, Metaverse Services and others.  For more information, visit http://www.frenzoo.com and http://www.megirl.com.

Link

megirlgames:

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It’s Ashley here, the newest addition to the Me Girl team.

I’m the new Community Manager here, but I secretly like to call myself the Community Queen.

I’m thrilled to be apart of Me Girl and I can’t wait to get to know all of you.

WHAT DOES A COMMUNITY MANAGER DO, ANYWAY?

Keeping you…

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Fashionable crossover: Condé Nast & Me Girl games

UPDATE - check out the coverage on: TechCrunchAdweekAllThingsDPocketGamer :)

Hey Me Girls, something fresh for you!

Fashion Hazard, Condé Nast’s first iOS casual game, and our hit game Style Me Girl, are collaborating. 

Condé Nast is home to some of the world’s most celebrated media brands so we’re very excited to team up.

Fashion Hazard is a unique take on the endless runner genre, combining fashion and action in a whole new way. There’ll be Style Me Girl themed extras and achievements to add to this fun and casual game experience.

And in Style Me Girl, we’ve added 3 special Fashion Hazard themed levels, now launched on Android and shortly on iOS. In these you’ll be tasked to complete several Fashion Hazard assignments where models need to be dressed for Fashion Week parties, runway shows and even a special “behind the scenes” level.  Here’s a sneak peak:

Think you’re ready for the fashion fever? Download the new assignments and check out Fashion Hazard now! ;) 

xoxo,
Me Girl Team

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Wardrobe full of press!

It’s been exciting to launch our first game get such a nice reaction from users and press alike.  Pretty overwhelming for a small startup - a fun few weeks to say the least :)

Some highlights:


With Successful Pivot, Frenzoo Aims to Be Barbie of the iPad Age


Frenzoo’s Simon Newstead on successfully launching 3D fashion game

Frenzoo’s Style Me Girl, hits one million downloads in two weeks


Shopping up a virtual storm


Playing Dress-Up with Style Me Girl



3d Fashion Gaming is here!


Apps Rush - Style Me Girl


How a successful pivot scored a 1 million user growth in just 2 weeks


Fashion-Based Free To Play Gaming From Style Me Girl


Casual Connect Highlight: Simon Newstead of Frenzoo


Style Me Girl Launch (Japanese)

Big thanks to all who took the time to write about us!

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Get Chic with Frenzoo’s Style Me Girl, the World’s First 3D Fashion Game for Mobile

Surpasses 1 million downloads in two weeks; reaches #1 RPG game in iTunes, #1 overall game in Amazon Marketplace

Hong Kong and San Francisco, CA - June 19, 2012

Mobile gaming just got a whole lot more glamorous. Frenzoo (www.frenzoo.com), pioneers of a new class of 3D lifestyle games, today announced the release of Style Me Girl, the world’s first 3D fashion game for mobile devices. Available for free in the Apple App Store, Google Play Market and Amazon Marketplace, Style Me Girl has been downloaded more than 1 million times and reached #1 in the iTunes App Store for free Role Playing Games as well as #1 for all free games in the Amazon Marketplace.

Style Me Girl invites players to rise through the ranks of the glamorous and seductive New York fashion scene. Starting as an intern at the hottest style magazine in town, you can climb the industry ladder by helping models look their best and then stepping behind the camera to capture the perfect pose. Doing so will lead to high marks from the judges and career advancement as a celebrity stylist in the high-stakes fashion world.

Frenzoo’s innovative 3D avatar platform was used to give the models realistic body movements and engaging facial expressions, both of which add to the allure of the game and play pivotal roles in its “photoshoots.” Players around the world have already styled over 12 million different looks in the days since release.

“Style Me Girl is the first of its kind,” said Simon Newstead, co-founder and CEO of Frenzoo. “It’s a 3D Role Playing Game created for any woman who has dreamed of becoming a fashion and style icon. The game itself is lots of fun and features unique gameplay, intriguing storylines, and a cast of iconic characters, but it is our 3D technology that makes the whole experience so engaging.”

As you embark on your quest to become the stylist to the stars, there are several gameplay features to help you progress along the way, such as: 

  • Photoshoots: After taking your models shopping and dressing them for the given theme, begin the photoshoot and start taking pictures; you’ll be judged based on the outfit and poses, then awarded coins and bonuses according to your score.
  • Models: Unlock an array of increasingly sophisticated and stunningly beautiful models, helping them pick out the perfect outfit and hairstyle, apply the perfect makeup, and accessorize and strike the perfect pose.
  • Over 30 Fashion Genres: From casual to couture, gothic to glam, pick and choose which style to dress your models in, but make sure to pick the right style for each occasion if you want to impress the judges.
  • Boutique: Enter the boutique to shop for clothes, accessories, hairstyles, makeup, jewelry and more, trying them on your model to see how they look before buying them.
  • “Style Catch” Game: Play this mini-game within the game and earn extra coins by tilting your phone to catch designated items in your shopping bag as they fall; just don’t catch the cash register before you’re ready to checkout!
  • “Look Book”: Take photos of various models striking a number of different poses in front of a variety of backgrounds and then post them to your “Look Book;” photos can then be shared with friends or saved to your device.

“The world of fashion is full of glitz and glamour, but there’s a lot of work behind the scenes most people don’t see,” said fashion stylist Jasmine Webster, founder of the popular DressMe blog and an advisor to Frenzoo. “Style Me Girl provides players with a behind-the-scenes look and lets them imagine what it’s like to work their way up to become a celebrity stylist. We are thrilled by the tremendous support the game has received so far.”

Initial user feedback to Style Me Girl has been extremely positive, with the app receiving a 4.5 star rating in all three markets. Said player Jasmine Chua: “The minute I started playing I knew it was different from the rest. Beautiful fashions, lifelike poses and engaging characters…I just love it!”

Style Me Girl is the first in a series of 3D lifestyle games under the Me Girl™ brand (megirl.com), and is free to play now at:

    Apple App Store: http://itunes.apple.com/app/id521514229?mt=8 

    Google Play: https://play.google.com/store/apps/details?id=com.megirl.stylemegirl

    Amazon Marketplace: http://www.amazon.com/Frenzoo-Style-Me-Girl/dp/B00846GKTW

To view the Style Me Girl trailer, visit http://www.youtube.com/watch?v=gjCLhfM98OQ. Follow Me Girl on Twitter at https://twitter.com/megirl and Like it on Facebook at https://www.facebook.com/MeGirlGames. For game logo, screenshots or more information see http://blog.frenzoo.com/post/23757934059/press-materials.

About Frenzoo 

Frenzoo is a startup creating a new class of 3D lifestyle and fashion games for women. The company’s offerings, including the popular Me Girl series of mobile games, are based on its flexible and innovative avatar technology platform. Backed by Ambient Sound Investments, an early stage venture firm supported by the founding engineers of Skype, as well as Siemer Ventures, K5 Ventures, Metaverse Services, Fresco Capital Advisors and others, Frenzoo is based in Hong Kong, China, and San Francisco, California. For more information, visit http://www.frenzoo.com and http://www.megirl.com.

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Media Contact                 
Matt McAllister                 
Fluid PR & Communications             
(510) 229-9707                 
matt(at)fluidspeak.com              
@FluidSpeak                    

Company Contact 
Simon Newstead 
Frenzoo 
(415) 562-6889 
simon(at)frenzoo.com 
@simonhk