Given the rise of Social Casino games over the past year it seems somewhat appropriate that the Social Gaming Asia Summit is being held later today in the worldwide nexus for gambling, Macau.
Today I’ll be joining a panel on keys to success on Mobile, together with Eric Tan, Gameloft’s head of China as well as Frank Yu, CEO of Kwestr.
Other speakers include Japanese gaming expert Dr Serkan Toto talking on the differences between social gaming in the East and West, and Wang Yong, CEO of DeNA China talking about exporting Japanese models to other countries.
We’re thrilled to welcome Christina, our new Creative Director!
She’s new to the team but not new to Frenzoo - originally she was a player and UGC fashion designer on Frenzoo.com, our web 3d world, and kept up as we made the transition into our Me Girl™ mobile games.
She’ll be leading all things design and creative - from UX, game design and art style through to Me Girl™ vision and branding.
We sat down for a mini Q&A on her first day:
What are you most looking forward to in the new role?
Learning and discovering what surprises and delights our players. And then working on game flow to make it a reality.
Where do you get your inspiration from?
In general, the world and people.
We live in such a dynamic and amazing world with so many different cultures and beliefs which are all so fascinating - I am inspired by those who dare to be different, those who dare to shine, those who fight for what they believe in and from those who pull through all challenges.
I am also inspired by people who I do volunteer work with and the people we work with, there is a wealth to be learned from those who battle through so many odds.
So why move from the fashion industry to gaming?
I love the fashion industry but at my heart I’m a creator and love technology - so the move feels like a good challenge and and my creativity can be utilized well in this industry!
What games have had the most impact on you over the years?
Wow, it all started with the The Sims, then The Sims online which was my first step into MMO’s.
The biggest game that has impacted me is definitely when Star Wars Galaxies launched, which kicked off a period in my gaming life that I truly cherish.
Then Second Life and later I discovered Frenzoo.com and then Style Me Girl which allowed for my inner fashionista to be unleashed. I play a lot of games and others I’ve loved include Mall World, Puzzle Pirates, Words With Friends and most recently Stardom.
What fashion brands do you admire most?
Fashion loves include Maison Martin Margiela, Alaia, Viktor and Rolf, Comme de Garcon, Barbara Bui, Vivienne Westwood, CK Calvin Klein and Armani Exchange.
But for my day to day, I love mixing and matching quirky items with everyday looks, feminine with the edgy, casual with the elevated.
A quote to live by?
"History will be kind to me for I intend to write it."
The folks at VentureBeat just wrote a post on Amazon’s progress with their appstore, and how monetization and growth have developed with original launch last year - particularly with the introduction of IAP.
We were happy to be included in the discussion :
“Our apps monetize 50 percent better than they do on other platforms we’re on, in turn, helping us scale our business quickly,” said Simon Newstead, the CEO & Co-Founder of Frenzoo. Frenzoo publishes Style Me Girl, which is available for both Android and iOS. TinyCo, which makes games such as Tiny Monsters, Tiny Village, and Tiny Pets (sensing a pattern here?) also said that monetization on Amazon was better than “any other platform.”
It’s really a viable platform well suited to our target market, which of course is women and girls who love lifestyle content. The platform I believe has done well because of the tight linkage between users, hardware and content ecosystem.
And now like everyone we’re looking forward to the new product announcements coming on September 6th.
If you love mobile technology it’s an exciting next few weeks.
Our summer intern Tu from the College of Saint Benedict in Minnesota.
If you could travel to any city in the world, which one and why? Paris because there’s a lot of history there, it’s romantic and I love French culture.
What’s your favorite movie? It would have to be Lord of the Rings because it gets me super pumped and makes me want to fight some orcs :)
What was best about working at Frenzoo? That would have to be the team. Team mates in USA and Hong Kong felt like friends and mentors, so I could learn and have fun at the same time.
Which jobs did you enjoy the most? Well I loved picking out clothing styles for our new game, and also getting involved in the new partnership discussions. Oh and co-organising a fashion industry event.
At a Fashion Industry event co-organised with Jasmine Webster.
What was most unexpected about interning? That the atmosphere in the office was so casual, in every way. One of my early days I opened the fridge to find a hard drive cooling down inside. That’s the type of place it is!
What was the most challenging part? Community management of a community that includes young girls. It’s hard to keep things in line sometimes, but ultimately rewarding. Oh and the timezones between USA and Hong Kong.
Any parting quote for us?
"The future’s got a million roads For you to choose But you’ll walk a little taller In some high-heel shoes!”
Surpasses 1 million downloads in two weeks; reaches #1 RPG game in iTunes, #1 overall game in Amazon Marketplace
Hong Kong and San Francisco, CA - June 19, 2012
Mobile gaming just got a whole lot more glamorous. Frenzoo (www.frenzoo.com), pioneers of a new class of 3D lifestyle games, today announced the release of Style Me Girl, the world’s first 3D fashion game for mobile devices. Available for free in the Apple App Store, Google Play Market and Amazon Marketplace, Style Me Girl has been downloaded more than 1 million times and reached #1 in the iTunes App Store for free Role Playing Games as well as #1 for all free games in the Amazon Marketplace.
Style Me Girl invites players to rise through the ranks of the glamorous and seductive New York fashion scene. Starting as an intern at the hottest style magazine in town, you can climb the industry ladder by helping models look their best and then stepping behind the camera to capture the perfect pose. Doing so will lead to high marks from the judges and career advancement as a celebrity stylist in the high-stakes fashion world.
Frenzoo’s innovative 3D avatar platform was used to give the models realistic body movements and engaging facial expressions, both of which add to the allure of the game and play pivotal roles in its “photoshoots.” Players around the world have already styled over 12 million different looks in the days since release.
“Style Me Girl is the first of its kind,” said Simon Newstead, co-founder and CEO of Frenzoo. “It’s a 3D Role Playing Game created for any woman who has dreamed of becoming a fashion and style icon. The game itself is lots of fun and features unique gameplay, intriguing storylines, and a cast of iconic characters, but it is our 3D technology that makes the whole experience so engaging.”
As you embark on your quest to become the stylist to the stars, there are several gameplay features to help you progress along the way, such as:
Photoshoots: After taking your models shopping and dressing them for the given theme, begin the photoshoot and start taking pictures; you’ll be judged based on the outfit and poses, then awarded coins and bonuses according to your score.
Models: Unlock an array of increasingly sophisticated and stunningly beautiful models, helping them pick out the perfect outfit and hairstyle, apply the perfect makeup, and accessorize and strike the perfect pose.
Over 30 Fashion Genres: From casual to couture, gothic to glam, pick and choose which style to dress your models in, but make sure to pick the right style for each occasion if you want to impress the judges.
Boutique: Enter the boutique to shop for clothes, accessories, hairstyles, makeup, jewelry and more, trying them on your model to see how they look before buying them.
“Style Catch” Game: Play this mini-game within the game and earn extra coins by tilting your phone to catch designated items in your shopping bag as they fall; just don’t catch the cash register before you’re ready to checkout!
“Look Book”: Take photos of various models striking a number of different poses in front of a variety of backgrounds and then post them to your “Look Book;” photos can then be shared with friends or saved to your device.
“The world of fashion is full of glitz and glamour, but there’s a lot of work behind the scenes most people don’t see,” said fashion stylist Jasmine Webster, founder of the popular DressMe blog and an advisor to Frenzoo. “Style Me Girl provides players with a behind-the-scenes look and lets them imagine what it’s like to work their way up to become a celebrity stylist. We are thrilled by the tremendous support the game has received so far.”
Initial user feedback to Style Me Girl has been extremely positive, with the app receiving a 4.5 star rating in all three markets. Said player Jasmine Chua: “The minute I started playing I knew it was different from the rest. Beautiful fashions, lifelike poses and engaging characters…I just love it!”
Style Me Girl is the first in a series of 3D lifestyle games under the Me Girl™ brand (megirl.com), and is free to play now at:
Frenzoo is a startup creating a new class of 3D lifestyle and fashion games for women. The company’s offerings, including the popular Me Girl series of mobile games, are based on its flexible and innovative avatar technology platform. Backed by Ambient Sound Investments, an early stage venture firm supported by the founding engineers of Skype, as well as Siemer Ventures, K5 Ventures, Metaverse Services, Fresco Capital Advisors and others, Frenzoo is based in Hong Kong, China, and San Francisco, California. For more information, visit http://www.frenzoo.com and http://www.megirl.com.
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Media Contact Matt McAllister Fluid PR & Communications (510) 229-9707 matt(at)fluidspeak.com @FluidSpeak
Company Contact Simon Newstead Frenzoo (415) 562-6889 simon(at)frenzoo.com @simonhk